Challenge:
The event required full branding from scratch, under a very short deadline. It had to honor the heritage of AlUla and still feel fresh and engaging for a diverse audience. Coordinating with multiple teams (client, production, print vendors) across different time zones added pressure to maintain consistency across all touchpoints.
The event required full branding from scratch, under a very short deadline. It had to honor the heritage of AlUla and still feel fresh and engaging for a diverse audience. Coordinating with multiple teams (client, production, print vendors) across different time zones added pressure to maintain consistency across all touchpoints.

LOGO






ICONS






















MAPS



FLAGS

POSTERS


KIDS BOOKÂ

TOTE BAGS


OTHER ELEMENTS








PHOTOBOOTH
ON SITE


THANK YOU